# White label SEO reports and rank alerts: Know the day a keyword moves. Send the report with your name on it. > White label SEO reports with your name and logo, and a daily alert when a keyword moves. Your AI makes the PDF; schedules and Slack are in the dashboard. Page: https://theserpagent.ai/features/alerts-and-reports TheSerpAgent is the rank tracker your AI runs. It sends one alert summary a day when a keyword crosses a rule you set, and it makes white label SEO reports: a PDF with your name, colour and logo, on every plan. [Start free trial](https://app.theserpagent.ai/signup) [Open a sample report](https://theserpagent.ai/samples/sample-rank-report.pdf) ![Alert rules in the dashboard, each with a switch: a keyword moves down by at least 3 places, enters the top 3, leaves the top 10, drops out of the top 30, and moves down by at least 2 places in the list called money.](https://theserpagent.ai/images/product/alert-rules-phone.webp) Alert rules on a sample project, in the dashboard. ## One summary a day, when a rule fires Rules run on each keyword checked that day. Once the project's checks are in, or from 18:00 UTC with what is in by then, the summary goes out by email, and to Slack or your own system if you add them. A rule can watch the whole project or one list of keywords. A new project starts with one rule on: Moved down 5+ places. The alert rules and when each one fires | Rule | Fires when | | --- | --- | | Moved up | A keyword gains the number of places you set, from 1 to 29 | | Moved down | A keyword loses the number of places you set, from 1 to 29, or leaves the top 30, whatever the number | | Entered or left the top 3 | A keyword crosses into or out of the top 3 | | Entered or left the top 10 | A keyword crosses into or out of the top 10 | | Dropped out of the top 30 | A keyword that ranked no longer does | ![Alert history in the dashboard: dated rows with the keyword, the rule that fired and the move, such as trail running shoes from position 4 to 7.](https://theserpagent.ai/images/product/alert-history-wide.webp) Alert history keeps what fired and when. Sample data. ## Email, Slack or your own system Email goes to the account owner. Slack takes an incoming webhook, with up to 25 lines a message. A webhook takes any public https address and receives JSON, signed in the `X-SerpAgent-Signature` header so you can check it came from here. ![The Slack and webhooks card in the dashboard, with one active Slack channel and one active webhook.](https://theserpagent.ai/images/product/alert-channels.webp) Channels on a sample project. POST to your webhook ``` { "event": "alerts.digest", "sent_at": "2026-11-07T09:00:00+00:00", "project": { "id": 1, "name": "Alpine Run", "domain": "alpinerun.example" }, "url": "https://app.theserpagent.ai/projects/1/alerts", "alerts": [ { "keyword": "trail running shoes", "rule": "Moved down 3+ places", "from": 4, "to": 7, "checked_on": "2026-11-07" } ], "alerts_total": 1 } ``` The body your address receives, with sample values. ![Page one of a PDF report in a fictional agency's blue branding: its logo, a blue band with the client's domain, the average position, where the keywords stand, a summary and a trend chart whose line falls at the end.](https://theserpagent.ai/images/product/report-page.webp) ![Page two of the same report: winners and losers side by side, one loser marked was 25, then the table of every keyword with its position, 30-day change, best position and ranking page.](https://theserpagent.ai/images/product/report-page-2.webp) A real report made by `generate_report`. The agency, its client and the positions are sample data. [Open the PDF](https://theserpagent.ai/samples/sample-rank-report.pdf) ## White label SEO reports, ready to send Each project carries its own company name, brand colour and logo, so each client's report can carry the right name. The line that credits TheSerpAgent can be switched off. - Average position, and counts in the top 3, top 10 and top 30 - A short summary, written automatically, with moves counted since the last check - The average position trend, with keywords outside the top 30 counted as 31 - Winners and losers over the report's 7 or 30 days. A keyword that left the top 30 counts as a loser, shown as "was 12". One that entered is not listed as a winner - Every keyword with its position, change, best position and ranking page ## What your AI does here Ask in plain words. Your AI sets the rules and the channels, brands the PDF and puts it on a schedule. A report you ask for comes back as a download link that works for one hour. Every job here is in the dashboard too. [What your AI can do](https://theserpagent.ai/ai-agents) Which tool your AI uses for each alert and report job | Job | Tool | | --- | --- | | Set an email alert | create_alert | | See, change or delete a rule | list_alerts update_alert delete_alert | | Read what fired | get_alert_history | | Add, test or remove a Slack or webhook channel | add_channel test_channel delete_channel | | Make the PDF report, for 7 or 30 days | generate_report | | Set the report's name, colour, logo and reply address | set_report_branding set_report_logo | | Email the report on a schedule | create_report_schedule | ## Questions about alerts and reports ### How many alerts will I get? At most one summary per project per day, and only when a rule fires. It goes out once that day's checks are in, or from 18:00 UTC with what is in by then. A move checked after that summary goes in the next one, marked with its date, such as checked Nov 6. A quiet day sends nothing. ### Who receives the alert email? The account owner. Slack and webhook channels get the same summary. ### Can my AI set alerts? Yes. create_alert sets an email rule, and add_channel sends the same summary to Slack or a webhook. list_alerts, update_alert and delete_alert handle the rules you have. ### Can clients receive the report by themselves? Yes. In the dashboard or through your AI, schedule it daily, every Monday or monthly, at 07:00 UTC, to up to 5 addresses. A project can hold up to 5 schedules. The email shows your company name and comes from our sending address, and replies go to the address you set. ### What period does a report cover? A report made by hand or by your AI covers 7 or 30 days. On a schedule, daily and weekly reports cover 7 days and monthly reports 30 days. ### Are white-label reports on every plan? Yes. Your name, colour and logo are on every plan, and the line that credits TheSerpAgent can be switched off. ## Read next - [For agencies: Client sites in one account, and white-label reports](https://theserpagent.ai/for-agencies) - [Rank tracking: Daily positions by country, city and device](https://theserpagent.ai/features/rank-tracking) - [Connect Claude Code: One command, then what to ask](https://theserpagent.ai/docs/connect-ai/claude) ## Stop checking rankings one by one Add your site and keywords, and we start checking them right away. [Start free trial](https://app.theserpagent.ai/signup) 14 days free with a card on file. Nothing is charged until they end.