# WhatsMySerp alternative: The same keywords at the same price, with your AI in charge of them. > A WhatsMySerp alternative: the same keywords at the same price, with your AI in charge. An honest comparison, including what it does that this does not. Page: https://theserpagent.ai/alternatives/whatsmyserp TheSerpAgent is the rank tracker your AI runs. If you track rankings in WhatsMySerp and work in Claude Code or Cursor, this is the comparison to read: what you gain, what you give up, and how to move. [Start free trial](https://app.theserpagent.ai/signup) Monthly price at each keyword level for WhatsMySerp and TheSerpAgent | Keywords checked daily | WhatsMySerp | TheSerpAgent | | --- | --- | --- | | 200 | $19.99 | $19.99 | | 500 | $29.99 | $29.99 | | 1,000 | $59.99 | $59.99 | A month, on monthly billing. WhatsMySerp's prices are from [its pricing page](https://whatsmyserp.com/pricing), read on 7 November 2026. Ours are from the live price list. ## Side by side WhatsMySerp's column is what its home and pricing pages said on 7 November 2026. Where the same numbers run by plan, they read from smallest to largest. WhatsMySerp and TheSerpAgent compared feature by feature | | WhatsMySerp | TheSerpAgent | | --- | --- | --- | | Your AI runs it | No AI or MCP access mentioned | 49 tools for Claude Code and Cursor: tracking, what moved, competitors, AI Overview, alerts and PDF reports | | Refresh on demand | Unlimited | 1,000 / 2,500 / 5,000 checks a month | | Sites | Unlimited domains | 10 / 25 / 50 projects, each one site in one location, language and device | | Backlink data | 50,000 / 75,000 / 150,000 rows | None | | Keyword lookups | 100 / 200 / 300 a month | None | | Local Map Pack | Included in results | None | | Location | Country domain or exact geo-location | Country or city | | How deep it checks | Not stated on its pricing page | Top 30 | | White-label reports | Included | Included on every plan | | Reports on a schedule | Daily, weekly or monthly | Daily, every Monday or monthly | | Alerts | Email is the channel it names | Email, Slack and webhook | | Competitors | Not mentioned | Up to 3 / 5 / 5 per project, in the dashboard and for your AI | | Google AI Overview | Not mentioned | Shown and cited, in the dashboard and for your AI | | API | Listed as coming soon on its pricing page | No public API. The MCP server is the way in | | Free trial | None mentioned | 14 days, card on file | | Refund | 30-day money-back guarantee | 14 days from the first payment | | Also has | Browser extension, free SERP checker, Google Analytics integration | None of these | ## What changes: the copying stops With a tracker your AI cannot reach, answering "what moved?" in your AI means export, paste and explain. Here your AI reads the record itself: positions stored with date and ranking page. [See the old way and the new way](https://theserpagent.ai/new-way) [What your AI can do](https://theserpagent.ai/ai-agents) alpinerun.example: which keywords dropped this week? For the biggest drop, show me what changed around it. Then make the client report for the last 30 days. - list_projects - get_changes - get_overview - get_report_branding - generate_report - explain_change - get_keyword_history - get_rankings Four alpinerun.example keywords dropped this week, and "trail running shoes" is the one to look at first. […] Cause: this data shows what moved, not why, so it doesn't explain the drop. […] Download the 30-day PDF report. A real Claude Code session on a test copy of the server, with a fictional agency's data. Trimmed for length; the words and tool calls are as they ran. ## What you gain by moving - Your AI runs the tracker: keywords, what moved, alerts and the PDF - Slack and webhook alerts beside email - Competitor positions and Google AI Overview, in the dashboard and for your AI - A free trial on the plan you choose, with a card on file ## What you give up - Backlink rows and keyword lookups - The Local Map Pack and exact geo-location - Unlimited refreshes and unlimited domains - Custom agency tiers above 1,000 keywords - Anything you track past the top 30, which reads as not in the top 30 here - The browser extension and the Google Analytics integration - Your ranking history, which stays where it is ## How to move 1. Add each site One project for each site, location, language and device you track today. A site on desktop and mobile takes two projects, and its keywords count twice against your plan. Your AI can do this with `create_project`. 2. Bring your keywords Paste them, import a CSV, or give the list to your AI. Your record here starts with the first check. 3. Run both for a while History does not transfer, so positions here start from the first check. Keep the old tracker until the new record covers your reports. ## Questions from people switching ### Is it cheaper than WhatsMySerp? No. As read on 7 November 2026, the two match on keywords and monthly price at each level. The difference is what comes with them. ### What does WhatsMySerp do that this does not? Backlink rows, keyword lookups, the Local Map Pack, unlimited refreshes and domains, custom agency tiers above 1,000 keywords, a browser extension and a Google Analytics integration. ### Can I bring my ranking history with me? No. Positions start from your first check here. You can run both until the new record is long enough for your reports. ### How do I bring my keywords over? Paste them, import a CSV, or give the list to your AI, which can add up to 500 in one call. ### Does WhatsMySerp have an MCP server? Its home and pricing pages mention no AI or MCP access, as read on 7 November 2026. Its pricing page lists an API as coming soon. ## Read next - [Pricing: Every plan, from the live price list](https://theserpagent.ai/pricing) - [Rank tracking: Daily positions by country, city and device](https://theserpagent.ai/features/rank-tracking) - [Semrush MCP and Ahrefs MCP: What an AI can do in each](https://theserpagent.ai/alternatives/semrush-ahrefs-mcp) ## Stop checking rankings one by one Add your site and keywords, and we start checking them right away. [Start free trial](https://app.theserpagent.ai/signup) 14 days free with a card on file. Nothing is charged until they end.